Chapter 16 Quiz

Chapter 16 Quiz - Chapter 16 Quiz - Pricing Objectives and...

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Chapter 16 Quiz - Pricing Objectives and Policies Score: 0% (0 out of 20 correct) 1. Which of the following is NOT a "Something of Value" which might be offered to CONSUMERS in the "price equation"? A. Stocking allowance B. Service C. Repair facilities D. Credit E. Packaging Feedback: LearnObj: 1 Page: 410 2. A marketing manager for a large company who wants to compare the financial performance of different divisions of the firm would probably pursue which of the following pricing objectives? A. Status quo B. Market share C. Target return D. Profit maximization E. Sales growth Feedback: LearnObj: 1 Page: 411 3. Profit maximization pricing objectives: A. can only be achieved when the producer's price is high. B. may be in the interest of both producers and consumers. C. usually focus on low prices as that is what is required to draw in a larger base of customers. D. are never used in combination with penetration pricing. E. can only be achieved by using cost-plus pricing approaches. Feedback: LearnObj: 1 Page: 412
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4. Australian Outback Products Co. has introduced a new product and set the price to help achieve "the 10% share we need to be in the game." This is an example of a: A. status-quo objective. B. profit-oriented objective. C. target return objective. D. sales-oriented objective. E. profit maximization objective. Feedback: LearnObj: 1 Page: 413 5. Sales-oriented objectives stated in market share terms: A. make some sense when a market is growing rapidly. B. use market share targets instead of dollar or unit sales targets. C. might be achieved and still result in losses for the firm. D. may lead to greater economies of scale for the firm than for its competitors. E. All of the above are true. Feedback: LearnObj: 1
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This note was uploaded on 03/26/2012 for the course BUSI 406 taught by Professor Perreault during the Fall '11 term at UNC.

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Chapter 16 Quiz - Chapter 16 Quiz - Pricing Objectives and...

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