Final Exam_spring2008

Final Exam_spring2008 - I IA ,cfw_ t MAR 3023 FINAL EXAM...

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I IA ,,{ t MAR 3023 FINAL EXAM FORM B SPRING 2OO8 The exam answer key will be posted on the course website tonight by 10:30 p.m. and e- mailed to the course e-mail list. You may appeal no more than two questions. Appeals must be addressed to <mar3023.prof@cba.ufl.edu>. Important: Identify the Form code and question number and provide a page number from the text or notes to support your appeal. Unsupported appeals will not be considered. One question per email. please. Appeals must be received by 3:00 p.m. . Thursday, February 7, to be considered. Responses to appeals will be posted on the course website and sent to the course e-mail list. Any questions for which an appeal is accepted will be re-scorsd for the entire class, not just those who appeal it. b 1. A large producer of dog food decides to pull a product off the shelves because a small percentage of dogs are allergic to the ingredients. This company is following which moral philosophy? A) Utilitarianism B) Ethicalresponsibility O Situational @) vtorul idealism 'E) Societal responsibility . 2. To attract new members, a golf club should focus its marketing efforts on people who view the current members as a(n) group. @ aspirational B) dissociative C) social pressure D) involvement E) achieving Version 2 Page 3
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.#irb" 3. Ashley Wayne, the purchasing coordinator for Pulte Homes in Ocala who spoke in class, described Pulte as a production builder*-they build the same houses over and over with no custom models. As the purchasing coordinator, or purchasing agent, for this company, Ashley is in charge of purchasing several different products to be used for building their homes, Ashley said she predominantly uses which buyclass? A) initial buy B) new buy .--@ straighire-buy ^D) modified re-buy E) routine buy 4. Which of the following represents alegal, but ethically questionable, consumer oractice? t/ Retuming clothing after it has been worn i, B) Paying full retail price when a product is cheaper at a wholesale outlet C) Buying a counterfeit designer watch from a guy in a trench coat in Times Square E Switching price tags on merchandise to pay alower price S Shoplifting , 5. A recent f(all Street Journal article reported on the decline in the Index of Consumer D Sentiment (ICS), which is based on a monthly survey conducted by the University of Michigan. Which sector of the marketing environment is the ICS used to monitor? A) Social B) Cultural -@ Economic D) Demographic E) Technological 6. Julie is going to the store to purchase a new can of tennis balls. She usually buys a can of Wilsons, but on this trip a bright label on the front of a can of Ektelons touting a new product attribute has caught her eye. She picks up the can, and after briefly comparing it Lo the Wilsons, she decides she will try the new brand. Julie has just engaged in: S Post-lurchase Consumption @ Limited Problem Solving (\ Routine Problem Solving { Problem Recognition Pt Extended Problem Solving Version 2 Page 4
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,,J [Greg was thrilled to hear that he got a raise at
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Final Exam_spring2008 - I IA ,cfw_ t MAR 3023 FINAL EXAM...

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