Week 7_marketing system

Week 7_marketing system - Department of Food and Resource...

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LESE204 Department of Food and Resource Economics Marketing System
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LESE204 Department of Food and Resource Economics 1. Marketing function Purpose of marketing - Bridging the gap between conflicting needs of producers and consumers. Help producers better understand the needs of consumers What to produce, when to produce, How many to produce Increase the efficiency of the economy : increase the profits of producers and the satisfaction of consumer Beierlein et al. Principles of Agribusiness management
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LESE204 Department of Food and Resource Economics 1. Marketing function Purpose of marketing - the gap between conflicting needs of producers and consumers. However, there are barriers in satisfying consumer needs : space, time, information, value, ownership Producers seek to Consumers seek to 1. Maximize long-run profits 2. Sell large quantities of a small number of products 3. Charge the highest prices 1. Maximize the satisfaction they receive from the products they consume with their limited incomes 2. Buy small quantities of a large number of products 3. Pay the lowest prices Beierlein et al. Principles of Agribusiness management
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LESE204 Department of Food and Resource Economics 1. Marketing function Functions of marketing Buying Selling Storage Transportation Processing Standardization
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This note was uploaded on 03/25/2012 for the course MAR 3023 taught by Professor Lutz during the Fall '08 term at University of Florida.

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Week 7_marketing system - Department of Food and Resource...

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