Week 13_food market channel

Week 13_food market channel - Department of Food and...

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LESE204 Department of Food and Resource Economics Food Marketing Channel
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LESE204 Department of Food and Resource Economics 1. Concept of marketing channel food marketing channel - System associated with marketing institutions - channel where products go through from producers to consumer Trading without Market /middle men Low efficiency, large number of transactions Producers Consumers
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LESE204 Department of Food and Resource Economics 1. Concept of marketing channel food marketing channel Trading with Market /middle men High efficiency, small number of transactions Producers Consumers Market Middle men
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LESE204 Department of Food and Resource Economics 2. Types of marketing channel General type of food marketing channel Wholesale Market (Wholesalers ) Retail Market (Retailers) Assemblers Storage Big Mart Food Processor Food service industry (Restaurant) Consumers Producers Cooperatives Market at Farm level
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LESE204 Department of Food and Resource Economics 2. Types of marketing channel Food marketing channel – example <Water Melon> * Number indicates shares of volume Source: Agro-fisheries cooperation
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Week 13_food market channel - Department of Food and...

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