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ch1 - Products like office furniture or personal computers...

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Products like office furniture or personal computers are purcha consumer and business markets. What distinguishes business m consumer-goods marketing is: a. the intended use of the product. b. the intended consumer. c. the importance of price. d. all of the above. e. (a) and (b) only. 2. Between consumer and business marketing, there are differenc a. buyer- seller relationship
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s. b. market demand. c. buyer behavior. d. all of the above. e. (a) and (c) only. 3. Market-driven firms spot market changes and react well in adv competitors. This illustrates: a. the customer-linking capability of market- driven firms. b. the value proposition of market-driven firms. c. the market-sensing capability of market-driven firms.
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d. the value of using direct channels of distribution in the business market. e. both (b) and (c). 4. If consumers are price sensitive in purchasing a consumer prod soup, the manufacturer will be price sensitive in purchasing m product. Thus, the derived demand indicates that the demand f a.
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