CH2 - The business market consists of the following three...

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The business market consists of the following three componen a. commercial enterprises, resellers, and government. b. manufacturers, institutions, and defense. c. manufacturers, service organizations, and government. d. commercial enterprises, service organizations, and government. e. commercial enterprises, institutions, and government. 2. Concerning manufacturing customers, the business market is: a. concentra ted by size.
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b. geographically concentrated. c. experiencing declining growth in many large metropolitan areas. d. all of the above. e. (a) and (b) only. 3. Over 75 percent of the value added by manufacturing in the U contributed by roughly ________ percent of all manufacturers a. 10 b. 20 c. 30 d. 40 e. 50
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Purchasing assumes a central role in: a. protecting the cost structure of the firm. b. managing relationships with customers. c. managing relationships with suppliers. d. all of the above. e. (a) and (c) only. 5.
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CH2 - The business market consists of the following three...

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