ch4 - Business marketing relationships vary in terms of...

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Unformatted text preview: . Business marketing relationships vary in terms of their closene collaboration. Transactions that are almost, if not entirely, void collaborative relationship: a. do not involve the exchange of money. b. involve long-term, contractual commitments. c. are one-time exchanges of value between two parties with no prior or subsequent interaction. d. intend to move each partner toward the attainment of some long-term strategic goal. e. none of the above. 2. Organizational buyers consider which of the following as a. Risk of exposure . b. Investments in lasting assets. c. Investments in changing inventory handling. d. All of the above. e. (a) and (b) only. 3. CRM is a cross-functional process for achieving: a. personalized treatment for all customers. b. customer transactional relationships. c. a continuing dialogue with customers. d. supply market dynamism. e. none of the above. 4. CRM software is used to: a....
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This note was uploaded on 03/18/2012 for the course MARKETING 101 taught by Professor Hestiage during the Spring '12 term at Central Washington University.

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ch4 - Business marketing relationships vary in terms of...

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