CH8 - Some industrial products are created to meet the...

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Some industrial products are created to meet the needs of one or a small group of customers. Boeing, for example, serves a very defined group of customers with its 747 aircraft model. This is an example of: a. a proprietary product. b. a specialty product. c. a custom-built product. d. a custom-designed product. e. a catalog product. status: not answered () correct: d your answer:
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2 NCR offers a set of basic equipment items to retailers that include numerous accessories and options. The retailer can begin with a simple cash register or checkstand system and later add inventory control systems for the store and ultimately a computer that ties multiple stores in a chain together. This provides an example of: a. b. specialty products. c. custom-built products. d. custom-designed products. e. catalog products. status: not answered () correct: c your answer:
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Assets that impacts brand equity include: a. b. perceived quality. c. name awareness. d. all of the above. e. (a) and (c) only. status:
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This note was uploaded on 03/18/2012 for the course MARKETING 101 taught by Professor Hestiage during the Spring '12 term at Central Washington University.

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CH8 - Some industrial products are created to meet the...

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