This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Unit 5 Assignment: Situation Analysis MT450: Marketing Management March 6, 2012 Charity Barnes There are six priorities or preferable outcomes that should be considered when trying to balance decisions, minimize risk, and develop a communication plan (Lippitt, 2003). It’s the understanding of these priorities that will help in the development of a successful marketing plan. There are also certain screening criteria to verify the characteristics of high potential ventures, thus leading to a successful product (Timmons, 1999). First it’s important to focus on keeping the product, in this case WaterSense Orthopedic shoes, up to date and current. This will require keeping up on any technology that may be accessible for the manufacture of these shoes; making then the top of the line product on the market. Secondly it’s important to continue meeting customer expectations. It’s important to keep in mind what WaterSense’s competitive edge is along with who the competition is and how...
View Full Document
This note was uploaded on 03/18/2012 for the course MT 450 taught by Professor Alex during the Spring '12 term at Kaplan University.
- Spring '12