This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Unit 5 Assignment: Situation Analysis MT450: Marketing Management March 6, 2012 Charity Barnes There are six priorities or preferable outcomes that should be considered when trying to balance decisions, minimize risk, and develop a communication plan (Lippitt, 2003). Its the understanding of these priorities that will help in the development of a successful marketing plan. There are also certain screening criteria to verify the characteristics of high potential ventures, thus leading to a successful product (Timmons, 1999). First its important to focus on keeping the product, in this case WaterSense Orthopedic shoes, up to date and current. This will require keeping up on any technology that may be accessible for the manufacture of these shoes; making then the top of the line product on the market. Secondly its important to continue meeting customer expectations. Its important to keep in mind what WaterSenses competitive edge is along with who the competition is and how...
View Full Document
- Spring '12