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Unformatted text preview: delicatessens in this area making it very convenient to get a massage and then go across or down the street and enjoy some soup and salad. Another benefit, and possibly the most important one for those who use public transportation, it is right off a major bus line so anyone using public transportation has access to our parlor. The target market for and positioning of Sanctuary of Peace has everything to do with the product/service line that will be offered. It is important that we as a company offer several different services as to have something that any income level can afford. We offer the prenatal massage for the expecting mother, the simple massage for the busy men who don’t have a lot of time to invest but still want a little relaxation, and we have a deep tissue massage for the young adults that just want to indulge in a little pampering....
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This note was uploaded on 03/18/2012 for the course MT 450 taught by Professor Alex during the Spring '12 term at Kaplan University.
- Spring '12