Lecture 1 - Media Aesthetics

Lecture 1 - Media Aesthetics - Chapter 1 MEDIA AESTHETICS:...

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MEDIA  AESTHETICS:  LIFE AND MEDIA Chapter 1
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Dictionary definitions:  “the branch of philosophy that deals with the nature  and expression of beauty.” “the branch of metaphysics concerned with the laws  of perception.”  “the study of the psychological responses to beauty  and artistic experiences.”  “a conception of what is artistically valid or  beautiful.”  “an artistically beautiful or pleasing appearance.”
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For us, aesthetics is a study of visual and  auditory  perceptions and how these perceptions  can be most effectively clarified, intensified, and  interpreted through television and film
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When you produce a project on film, video, the  web, for radio, a painting, an ad design, a poster,  you are paying attention to aesthetics. Before you begin any project, you have a vision,  or an ultimate goal for that project. You are practicing Applied Media Aesthetics. You need to have a fundamental knowledge of  aesthetics in order to produce quality media.
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APPLIED MEDIA AESTHETICS  Not an abstract concept A process in  which we examine a number of  media elements, such as lighting and sound, how  they interact and our perceptual reactions to  them Major function of media aesthetics based on  Greek verb  aisthanomai  (“I perceive”) and the  noun  aisthetike  (“sense perception”)
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Useful to evaluate the effectiveness of existing   media elements as well as gives power to create  effective new media products (analysis synthesis ) How does the soundtrack of a movie affect you, and  what songs would you choose if you were making a  movie? What emotions do the movements of the camera  convey? The framing? The angle?
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This note was uploaded on 03/18/2012 for the course RTV 3001 taught by Professor Sharuti during the Spring '12 term at FSU.

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Lecture 1 - Media Aesthetics - Chapter 1 MEDIA AESTHETICS:...

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