Lands’ End has been a popular clothing and equipment company since 1963. Since 2002 has been owned by Sears Holding Corporation. Lands’ end has been a retail catalog company for many many years and has built up loyalty and trust from their customers by providing them with great customer service, great selection, and quality products. Within this case study we will show how Lands’ End implements its mission: “ Lands' End is a global multi-channel retailer designing and selling classically styled apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products, luggage and seasonal gifts. We provide our customers with the highest levels of service in our industry, unparalleled quality and value, and an unequivocal ironclad guarantee” Within the e-commerce retail market by keeping their customers identity, security, peace of mind intact. As well as create an easy shopping experience for their loyal and new customers. Lands’ end provides a very seamless website that invites easy access and shopping to even the most novice e-shopper. They utilize VeriSign which is a very trusted common security service that will help the consumer to know that they are in good hands and shopping on a secure sight. At the bottom of the page under POLICIES Lands’ End
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