5-Brandon-advertising plan (2)

5-Brandon-advertising plan (2) - Running head: Easie Tech...

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Running head: Easie Tech Advertising Plan Easie Tech Advertising Plan Brandon Davis MM575 Advertising Management 2/19/2012
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Easie Tech Advertising Plan Executive Summary Desktops, smart phones, laptops, and tablets all have their place within almost every residential household in the country, without them we would be left to multitask in such a fast paced world blindly. Almost everything whether its communication, business, pleasure, etc. is the basis of our existence. Easie Tech is a company that specializes in getting our customers top- notch repairs, upgrades, and advice at a moment’s notice. Sure there are many other big name companies that can provide similar services, but we are the only company with the passion and integrity to actually work for our customers, not rip them off, and not lie to them about fictitious repairs that need to be made just to make an extra buck. Our advertising plan will help us to differentiate us from our competition. Utilizing common sense and putting our customers first is a major concern for this company. What is the way to gain customer support and patronage? Simple, offer free estimates and diagnostic testing to find what issues are plaguing a customer’s device, give them adequate knowledge to make an informed decision and prove to them that we deserve their business. Through the use of simple yet effective ideas in advertising we will utilize all resources that money will allow to gain market share within the industry. Initially we will only advertise and service residents and business in surrounding cities. This will allow us to create a loyal customer base since we will also be able to offer our entire range of services.
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Easie Tech Advertising Plan Situation Analysis Company (Product/Service) Description Easie Tech will be providing residential customers with all of their computer needs, whether it is software installation, operating system repair, virus removal, hardware replacement, cell phone repair, and many other laptop and desktop computer services. SWOT Analysis Strengths -quick turnaround -competitive prices overhead causes established companies to compensate this with higher pricing, while internet and in-home companies do not have a lot of overhead due to the nature of their venue or location -outstanding customer service (customers will be able to immediately speak to a technician) -free diagnostics -offer a wide variety of repairs that our competitors do not -offer a price-beat guarantee Weaknesses -limited staff -start-up company -we are only regional(for the time being) -training will be an ongoing process to educate computer technicians
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Easie Tech Advertising Plan Opportunities -expansion to more areas is likely -many consumers do not get their computers fixed due to high franchised company prices -quick turnaround will enable more repairs to be made and therefore company growth -we see an open market for cell phone repairs that many if not all other companies do
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This note was uploaded on 03/18/2012 for the course ACCT 515 taught by Professor ? during the Spring '10 term at Keller Graduate School of Management.

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5-Brandon-advertising plan (2) - Running head: Easie Tech...

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