Brandon_Davis_Advertising_Critique - Davis 1 Brandon Davis...

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Davis 1 Brandon Davis December 29, 2012 Digibook Advertising Management
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Davis 2 Introduction Digibook is a line of tablet computers designed, developed and marketed by LibraTech which is a device for multimedia books, periodicals, movies, music, games, and web content. Like many devices today, the Digibook is interacted by using a touch sensitive display, something not seen from most previous tablet computers, as well as a virtual onscreen keyboard instead of a physical keyboard. This eReader uses Wi-Fi connection to access local area networks and the Internet. Some models also have a 4G wireless network interface which can connect to data networks and on to the Internet depending on the carrier in your area. This futuristic device will enable users to connect at a deeper level with their friends, family and the world around them. The Digibook will enable end-users to become immersed within the document they are reading.
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Davis 3 Product Naming Strategy We feel that Digibook is simple in words, but can show the portability of this amazing technology. Naming a specific product is crucial to the advancement of the company and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. Digibook is very easy to say, spell, and it is a very catchy name felt this was a very creative name for our product. I think that it is a catchy name and a name that people are familiar with. It describes the product in that it is all digital and easy to navigate using digital technology. The name also shows that its main purpose and use is to read books and documents. This name will allow your company to expand future products into this category or for even an HD model
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