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10lecture_indexing_influence_F2011_ - Learning Objectives...

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Learning Objectives After this lecture, you will be able to: 1. Explain Lance Bennett’s indexing hypothesis 2. Identify some patterns of news coverage associated with the indexing hypothesis 3. Describe Zaller and Chiu’s refinement of the indexing hypothesis 4. Describe the simple, leaping, and truncated muckraking models. 5. Identify some political implications of the indexing hypothesis. Lecture 10 1. Indexing Hypothesis (Lance Bennett) A. “Mass media news professionals…tend to ‘index’ the range of voices and viewpoints in both news and editorials according to the range of views expressed in mainstream government debate about a given topic.” 1. Example: a) Policy makers: 60% support Policy A, 40% oppose Policy A b) News Content: 2. Patterns a) Variation amount media outlets (1) Higher quality sources index more than lower quality sources (a) Elite (b) Prestige (c) Popular (d) Tabloid 3. Refinements a) Zaller and Chiu (1996): Source vs. Power (1) Focus of coverage during foreign policy changes 1
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(a) Crisis: President
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