Incorporating_Graphics_1

Incorporating_Graphics_1 - Help communicate some kinds of...

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Help communicate some kinds of information that  are difficult with words Help clarify and emphasize information Catch the reader’s attention and interest Help nonnative speakers of English understand  information Help communicate information to multiple  audiences
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Most people are visual learners People studying a text with graphics learn about  1/3 more than those just studying text Readers remember about 43% more when a  document includes graphics (Morrison and Jimmerson 1989)
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Demonstrate logical and numerical relationships  as in organizational charts Communicate spatial information better than text Communicate steps in a process as in a table  with a troubleshooter’s guide Graphics can save space Graphics can reduce the cost of documents  intended for international use
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It has a purpose It is honest It is simple and uncluttered It has a manageable amount of information It meets the reader’s format expectation It is clearly labeled
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Introduce the graphic in the text Place the graphic in an appropriate location Explain the graphic in the text Make the graphic clearly visible Make the graphic accessible
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Refer to the graphic before it appears Ex: refer to Figure 1 Don’t say the figure below or above, when it prints it may  not be there This helps readers process the information
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The graphic should be as close to the relevant  point in the text as possible If the graphic is merely to support a point consider  putting it in an appendix
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After the graphic appears briefly explain  the main  point of the graphic  what you hoped the reader got from it. Sometimes the explanation can be in the form of a  caption
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Set the graphic apart from the surrounding text by  White space A text box Rules
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If it is a long document with multiple graphics, use  a list of illustrations to help readers find the  graphics more easily.
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Planning Creating Revising
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Incorporating_Graphics_1 - Help communicate some kinds of...

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