Researching_and_Gathering_Data_1_1

Researching_and_Gathering_Data_1_1 - Primary Research...

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Primary Research: The technical information you create yourself Secondary Research: Researching what is already known, discovered or  created about your topic
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Academic Research  Answers a hypothesis or scholarly question Involves exhaustive secondary research Workplace Research Answers a practical question Usually involves more primary research
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Analyze your audience Analyze your purpose Analyze your subject Create a schedule & budget Visualize the deliverable Determine what information the deliverable requires Determine what information you need Create questions you need to answer Conduct secondary research Conduct primary research Evaluate your information If necessary, do more research
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Where you go to find information depends on  what question you need to answer What types of research media might you use? What types of research tools might you use? What types of primary research will you conduct? Be Flexible Be Persistent Be Organized Triangulate your methods
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Scholarly Journal Popular Magazine Trade Journal
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Written for Scholars, researchers & students Written by specialists in the field Appearance is serious, little color, few ads Articles focus on original research Uses technical & scholarly language Articles are usually long & “objective” Usually come out quarterly Includes bibliography
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Written for general public Written by journalists/professional writers Appearance is slick w glossy photos and ads Covers popular topics and current events Written in simple language Usually published by commercial companies Come out monthly or weekly No bibliographies or footnotes
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