MGT 405 Homework week 6

MGT 405 Homework week 6 - the toothpaste in a more...

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You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren’t under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively . In this scenario, I can certainly use the reward power to motivate the advertising and production groups to promote our product. Rewards will motivate the employees to make an extra effort towards promoting the products in order to reap rewards and incentives. Rewards for people not in my department will be determined by company policy. I can also use expert power, based on my expertise and knowledge in the branding field, to ensure that advertising teams adhere to my directions and implement my suggestions to promote
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Unformatted text preview: the toothpaste in a more effective manner. As a subject matter expert in branding, expert power is something I can tap into. As I am new in the organization, referent power may not be too effective because I am yet to build level of trust and respect among my fellow employees and subordinates. As I continue to work and earn respect, and get to know other managers from other departments this power will become more relevant. I also have the legitimate power that comes from the formal position as a brand manager in the organization, which I can effectively use to secure assistance and help from these employees. Further, as company procedures indicate that these employees must complete certain tasks requested by brand managers, coercive power can be used to ensure compliance and obedience with company guidelines in policies. This is not something that should have to be used, but when it has to be, coercive power should only be used as a last resort...
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This note was uploaded on 03/25/2012 for the course MGT 405 taught by Professor Lindsey during the Spring '12 term at Post.

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