STARBUCKS - STARBUCKS Foreign Direct Investment Group...

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STARBUCKS Foreign Direct  Investment
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Group Members Fahad Naeem                  3570800 Muhammad Rana                   3603477 Abbas Ali      3635430
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History of Starbucks The first Starbucks was opened in Seattle,  Washington, on March 30, 1971 largest coffeehouse company  Starbucks sells drip brewed coffee, espresso-based  hot drinks, other hot and cold drinks
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Question 1 Initially Starbucks expanded internationally by  licensing its format to foreign operators. It soon  became disenchanted with this strategy. Why? 
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Strategy Starbucks had limited control of their expansion rate Star bucks wanted Quick expansion. licensees did not have the capability to expand as  rapidly as Starbucks
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Question 2 Why do you think Starbucks has now elected to  expand internationally primarily through local joint  ventures to whom it licenses its format, as opposed  to a pure licensing strategy?
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STARBUCKS - STARBUCKS Foreign Direct Investment Group...

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