Comm210_week05%20fall10

Comm210_week05%20fall10 - Objectives for today Objectives...

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bjectives for today Objectives for today Recognize the key role of upper management in setting a direction for the organization Understand why vision plays a role in a company’s success Be able to reconcile the need for stability with the eed for change need for change Uncover & critique underlying assumptions and lues values Think about your own values and assumptions
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eird? Or just different? Weird? Or just different? http://blog.ted.com/2010/01/29/weird or just d/ __ _
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ractice Essays feedback Practice Essays feedback few comments A few comments Apply the theories , such as Porter, by giving examples of what a company could do to in terms of, for example, strategic positioning. This demonstrates that you understand them, rather than just recall them. Make sure your claim is specific enough to be able to provide sufficient evidence, given the constraint of an xam setting exam setting. Develop your own claim–don’t just summarize other people’s ideas – one way to do this is to create a connection between two pieces of writing.
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hat do you value? What do you value? rminal lues Terminal values Goals you might like to achieve during your lifetime olumn 1) (Column 1) Instrumental values referable modes of behaviour or means of Preferable modes of behaviour or means of achieving the terminal values (Column 2) your values differ from those of your family If your values differ from those of your family, friends or co workers, would it matter? Why or hy not? why not?
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alues of managers Values of managers eople in the same occupation nd to hold People in the same occupation tend to hold similar values orporate managers say lf spect nd Corporate managers say self respect and security are their top ranked terminal values Truthfulness and dependability are their top ranked instrumental values
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Jim Collins : Teacher and Business consultant Jerry Porras : Professor of rganizational Behaviour at Organizational Behaviour at Stanford University in the US
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ollins & orras ision Collins & Porras: Vision ore ideology Enduring character; Co e deo ogy : du g ca a c t e ; Glue that holds the organization together Core values : Beliefs about what is important ore purpose eals that underlie the Core purpose : Ideals that underlie the work of the company Description of what actually exists , not just what we wish existed Getting people to share the core eology ideology
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“Core ideology” of COMM 210 Core values Confidence in forming opinions and presenting well supported arguments about business f itl l t l“l ” d iti f t Love of intellectual “play” and critique of current business affairs Core purpose
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Comm210_week05%20fall10 - Objectives for today Objectives...

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