Unformatted text preview: d. Portfolio Analysis (BCG Matrix) i. Dogs, stars, cash cows, and problem children 4. 4 Major Growth strategies D. Chapter 3: Marketing Ethics 1. Creating an ethical climate 2. Influence of personal ethics 3. Corporate Social responsibility 4. 4 steps in the Ethical Decision-Making Framework a. Ethical decision-making metric 5. The six tests of ethical action E. Chapter 4: Analyzing the Marketing Environment 1. The marketing Environment – Know all components thoroughly a. Consumers b. Immediate environment c. Macro environment d. Do not need to know legislation (exhibits 4.8 and 4.9) 2. Corporate Social responsibility...
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- Spring '11
- Marketing, Corporate social responsibility, BCG Matrix