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Unformatted text preview: d. Portfolio Analysis (BCG Matrix) i. Dogs, stars, cash cows, and problem children 4. 4 Major Growth strategies D. Chapter 3: Marketing Ethics 1. Creating an ethical climate 2. Influence of personal ethics 3. Corporate Social responsibility 4. 4 steps in the Ethical Decision-Making Framework a. Ethical decision-making metric 5. The six tests of ethical action E. Chapter 4: Analyzing the Marketing Environment 1. The marketing Environment Know all components thoroughly a. Consumers b. Immediate environment c. Macro environment d. Do not need to know legislation (exhibits 4.8 and 4.9) 2. Corporate Social responsibility...
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- Spring '11