This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Caf Stomp 1.0 EXECUTIVE SUMMARY The unique thing about Caf Stomp is that its 5000 square feet tri-combo entertainment facility. The will be located in the popular Midtown area of Mobile, Alabama. The facility offers an exciting atmosphere, that will be broken down into an Internet Caf equipped with the last Apple technology for both studying and leisure time, a projector room for big sport games and boxing matches, and the game room consisting of various arcade games. The greatest feature of all is our incredible exquisite, succulent food that is have influenced by Jamaica and Southern United States. The caf will also have a sports theme that will help create a local relationship with sport enthusiast of all types. This way it appeals to a variety of people. Caf Stomp is an awesome place for young teens and college students to promote an environment conductive for enjoyment while maintaining safety. Menu items for breakfast will range from $1.99 - $5.99. Lunch items will range from $2.50 -$10.99. Daily soups and specials will be offered (see the attached menu for details). The hours of operation will be 6:30 a.m. 9:30 p.m. Sunday-Thursday, six days a week, and 7:00 a.m. -12:00 a.m., on Friday and Saturdays. Overall, Caf Stomp will be a positive, economic & social aspect to the Mid-Town area through its easy access and various activities available on site. The rent is approximately $5000 a month, with a five-year lease. Page 1 Caf Stomp will be a sole proprietorship owned by Brennan Woods. Brennan is a DECA Student where he serves as President of his local chapter at Murphy High School He presently serves as the Alabama DECA State President. His studies focus on the Marketing Management Area in the Center of International Studies Program at Murphy High School. Through his leadership roles, he has grasped a firm knowledge of the marketing world and the various changes. Brennan will also manage the caf and will be solely responsible for financial and employee management. 1.2 Mission Statement Caf Stomp strives to be the premier sports theme restaurant in the Southeast Region. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. We provide more televisions with a variety of sporting events unique to any other eating establishments in the region. We offer state-of-the-art tabletop audio control at each table, so the customer can listen to the selected program of his or her choice without interference from background noise. We combine menu selection, atmosphere, ambiance, and service to create a sense of "place" in order to reach our goal of over-all value in a dining/entertainment experience....
View Full Document
This note was uploaded on 03/26/2012 for the course BUS 201 taught by Professor Tomsmith during the Spring '10 term at Emory.
- Spring '10