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Chapter 05 Magazines

Chapter 05 Magazines - Chapter 5 Magazines Magazines 20,000...

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Chapter 5 Magazines
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Magazines 20,000 magazines published today First magazines - “Tatler” Richard Steele 1709 and “Spectator” published in England First magazines in the U.S. were published in 1740 - none lasted more than 14 months In America, Andrew Bradford published the first magazine called the American Magazine in 1740
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Magazines Also in 1740, Benjamin Franklin published the “General Magazine” Lack of advertising and limited circulation spelled their doom
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Magazines By the turn of the century - situation changed 1815 - Port Folio
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Magazines By 1860 two hundred and sixty magazines were being published in the U.S. Last Part of the 19th Century (From the Civil War until 1900) was considered “The Golden Age of Magazines”
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“The Golden Age of Magazines” Transcontinental railroad was completed Congress passed the Postal Act of 1879 Pulp paper cost were reduced Improved printing & photo techniques Growth of secondary education National urbanization National advertising was available.
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The 20th Century Saw the “Modern Magazine” take shape Low cost Large Circulation Support from advertisers Service to diverse audiences
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Magazines as Media Innovators Muckrakers Personality Profiles Photojournalism
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