Chapter 07-Radio

Chapter 07-Radio - Chapter 7 Sound Sound Radio Use As of...

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Unformatted text preview: Chapter 7 Sound Sound Radio Use As of 2004 - 14,390 radio stations As of 2010 13,476 About 586 million radios in U.S. More than 2 radios per man, woman and child 99.9% of American homes Average of 6.6 radios in every house 95% of American autos Why does it matter? Advertising and Public Relations have the function of getting the message out Media mix: Print: Newspapers (above the fold), Magazines (back cover) Broadcast Mix: TV, Radio (day parts such as drive time, lunch, mid-morning), Internet (Spam, Click Thru, Information/content) Radio Use Average radio use - 3 hours per day 60% out of the home $18.88 billion spent in radio advertising Recording History 1877 - Edison built the first phonograph Used a hand cranked tinfoil cylinder First recording - Mary Had a Little Lamb Recording History 1886 - Chichester Bell improved the invention by using a wax cylinder Cylinder could be reused Called a graphophone Recording History 1887 - Emile Berliner invented a flat disc system called the gramophone Invented an economical way (stamping) to duplicate the discs Recording History Soon Recording Industry saw the potential for great profits Enrico Caruso - first to record and sell his music Johnnie get your gun, get your gun, get your gun, Take it on the run, on the run, on the run, Hear them calling you and me, Every son of liberty. Hurry right away, no delay, go today, Make your daddy glad to have had such a lad, Tell your sweetheart not to pine, To be proud her boy's in line. Chorus Over there over there Send the word, send the word over there That the Boys are coming, the Boys are coming, The drums rum-tumming everywhere So prepare say a prayer Send the word, send the word to beware We'll be over, we're coming over, And we won't come back till it's over over there! Over There by Enrico Caruso (1918) Lyrics by George M. Cohan, 1917 Radio History 1844 - Samuel Morse invents the telegraph 1890 - Marconi invents wireless radio 1895 - Sends code wireless over a mile away Radio History 1906 De Forest perfects the audion tube (AM radio) Audion tube was a vacuum tube that made it possible to transmit a voice Stolen from Fessenden?...
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.

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Chapter 07-Radio - Chapter 7 Sound Sound Radio Use As of...

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