Chapter 09-Television

Chapter 09 television

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Unformatted text preview: Chapter 9 Television Television • As of 2004 - 1,765 television stations; roughly the same in 2009 • 111.4 million television households in America (2009) • 99% of all American homes have a TV • 67% have 3 or more than TVs • Average number of TVs per household - 2.24 • 56% of Americans have cable / satellite TV Television • The Average American watches 4 hours, 45 minutes per day*. That is: – 145.5 hours per month – 5 days, 22.5 hours per month – 72 days per year – Over 13 years per lifetime • We watch more during a recession • Women watch more than men and older people watch the most • Each house averages 30 channels * Nielson Media Research, 2009 Television • DVD player used an average of 6.9 hours per week • Medium makes $50 billion per year • Average TV advertisement sells for $100,000 -Primetime spots sold for up to $500,000 Television • Average U.S. home received watched only 15 or 16 channels with any regularity. • Yet in 2006 the average household paid...
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.

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