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Unformatted text preview: seholds Television Terms
Ratings - Nielsen
Primetime Television Advertising
• PSA Journal Entries
• Track your television viewing for one week. (If you don’t watch
television, WATCH SOME!!) What did you learn about yourself?
What did you learn about television? What does television provide you
(fulfillment of a need -- See Chapter 15)?
• Critiques argue that in trying to “offend no one,” the networks tend to
offer TV programs that appeal to the “lowest common-denominator.”
Do you agree? Can you name programs that are definitely for the
LCD? Can you think of any network (NBC, CBS, ABC, FOX, CW)
programs that defy the LCD label? Explain.
• Many people would say that television has had a greater impact on
society than any other form of media. Do you agree? Why or why not? Presentation Process
• Choose Group members: 4 per gro...
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.
- Fall '11