Elements of Persuasion and Political Rhetoric as seen in ads b

Elements of Persuasion and Political Rhetoric as seen in ads b

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Unformatted text preview: Syllabus Revision Syllabus Revision November 2 4 9 11 16 18 30 Presentations December Presentations 7 9 Midterm #2 Oct 29­Nov 2 (Nov 2 late fee) Testing Center Political News events (No Reading) Election Day, Group Business Ch. 2; and 117­126 Group Presentations Public Relations (401­418) Sharlene Wells Hawkes, Broadcasting Gail Halladay, Marketing Director, Deseret Book Group** Advertising Ch. 11 Group Presentations (2) Thanksgiving Comms Studies and Media Research (394­404)Group 2 Return to Media Ethics (Chapter 13) Group Media Law (Chapter 14) Group Presentations (2) th Also, December 7 Final Paper Due Global Media, Opportunities, Free Speech, Diversity (Chapter 15: esp. 454­464); review? Reading Days 16 Final Exam, Testing Center, 2:00 p.m. to 5:30 p.m. (50 points on Part 3, 70 points Comprehensive) Huffington Post Huffington Post The Huffington Post, May 9, 2005 – – – Arianna Huffington and others Progressive, liberal A commentary outlet and alternative to Conservative news websites like the Drudge Report The Huffington Post covers: – Politics, media, business, entertainment, living, style, the green movement, world news, and comedy, and has news, blogs, and original content. Drudge Report Drudge Report The Drudge Report, 1996 – – – Matt Drudge and others News aggregation website Generally conservative Covers politics, entertainment, and current events as well as links to many columnists – famous for being the first news source to break the Monica Lewinsky story to the public after Newsweek decided not to publish the story Political Advertising, Why Political Advertising, Why does it matter (Other than that US Democracy, as we know it, is at stake with each election)? Spending for 2010 elections are estimated at: $3.7 Billion to $4 Billion Superbowl spending is $1.84 Billion over 20 years. Political communications and consultancies touch, journalism, advertising, public relations, media studies, broadcasting, and much more. Political Ads Assignment Political Ads Assignment Semiotics Body Language Rhetoric (logos, pathos, ethos) Ad placement/ media mix Target audience Content analysis Epistemology (justified beliefs) Hermeneutics (Interpretation, originally text, now pretty much everything that can be interpreted) News Values and Elements of Journalism (Gans) Herbert J. Gans’s News Values and The Elements of Journalism • Herbert Gans is a Professor of Sociology at Columbia University from 1971­2007 Eight Enduring News Values Eight Enduring News Values (Gans) Ethnocentrism Altruistic Democracy Responsible Capitalism Small­town Pastoralism Individualism Moderatism The value of Social Order The media value Leadership Bias Bias Both liberals and conservatives argue that since both sides criticize the press, they must be doing a good, balanced job (Hanson, 2007) If there is bias in the news, it is probably toward these eight values as much as it is liberal or conservative. A couple of news examples A couple of news examples Jabr Al Faifi Saudi native and ex­Guantánamo Detainee News examples News examples President Obama and Representative John Boehner of Ohio – Enemies? – How will your political consulting group counsel Mr. President? ...
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