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Ethics - Ethics and the Mass Media Whocontrolsthemedia...

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    Ethics and the Mass Media
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Who controls the media?
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Ethics examine that which is moral in an  attempt to establish a framework by  which acts can be weighed and judged
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Process v. Outcome Deontological ethics People act morally when they follow rules It is our duty to follow rules Divine command Divine right of kings Secular command: We believe in being subject… Libertarian theories: People can inherently choose good Teleological ethics Not concerned with right and wrong actions per se  Concerned with results and consequences “Why should I…” “What will be the possible outcomes?”
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Ethical Principles The Principle of the Golden Mean The Categorical Imperative The Principle of Utility The Veil of Ignorance The Principle of Self-Determination Do unto others
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The Principle of the Golden Mean Developed by Aristotle (350 B.C.) Moral value lies between two extremes Moderation is the key
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