Study guide 1SEP2010

Study guide 1SEP2010 - Midterm 1 Study Guide (know all the...

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Midterm 1 Study Guide (know all the “stuff” in the readings, slides, discussions) Living in a Media World - Intrapersonal communication - Interpersonal communication - Group Communication - Mass Communication - Mass Media - SMCR (Transmission) Model - Ritual model - Media literacy - Mediated Messages - Gatekeepers - Functions of media - The Media Business - Synergy - Short Head/Long Tail - “Free” Media/advertising - Life cycles - Ownership - Making money - Who controls content Digital Media - Analog - Digital - Terms - Ramifications Mass Communications Effects - Scientific method - Quantitative/qualitative - Desensitization - Propaganda - Powerful effects models - Limited effects models - Attitudinal effect - Behavioral effect - Cognitive effect - Psychological effect - Agenda setting theory - Uses and gratification theory - Social Learning theory - Symbolic Interactionism - Social Construction of Reality - Spiral of silence - Mean world syndrome - Diffusion of innovation - People’s Choice study 1940 - Resonance Model
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.

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Study guide 1SEP2010 - Midterm 1 Study Guide (know all the...

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