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Unformatted text preview: Intellectual Property Technological Determinism Media Business: o Herbert Schiller o Cultural Imperialism o Lasswell Elements of Persuasion Elements of Persuasion in Politics Herbert Gans 8 enduring values Advertising Television terms (PowerPoint) PR terms Definitions (Advertising, PR, others that are specific) History and People of Advertising Eye Tracking Stages of PR (Aronoff, Craig and Baskin) History and People of PR (PowerPoint)...
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.
- Fall '11