Study Guide Dec 2010

Study Guide Dec 2010 - Intellectual Property Technological Determinism Media Business o Herbert Schiller o Cultural Imperialism o Lasswell Elements

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Study Guide – Exam 3 Be sure to study all issues and terms on the study guides from the previous mid-term exams. Additionally, some of this is from lectures, some from reading assignments, some from your answers and discussions in class: Smart Mobs Four Government Theories of the Press Sound Bites Political Communication Motown Media Regulation Fourth Estate Slander Libel Peter Zenger Shield Laws Indecent Speech All legal cases discussed in class Ethics/Law Prior Restraint Digital Watermarks
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Unformatted text preview: Intellectual Property Technological Determinism Media Business: o Herbert Schiller o Cultural Imperialism o Lasswell Elements of Persuasion Elements of Persuasion in Politics Herbert Gans 8 enduring values Advertising Television terms (PowerPoint) PR terms Definitions (Advertising, PR, others that are specific) History and People of Advertising Eye Tracking Stages of PR (Aronoff, Craig and Baskin) History and People of PR (PowerPoint)...
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This note was uploaded on 03/26/2012 for the course COMMS 101 taught by Professor Lisaswenson during the Fall '11 term at BYU.

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