COCA-COLA COHESION CASE2Coca-Cola Cohesion CaseExercise 1A:Strengths of the Company:Coca-Cola is the world's leading soda manufacturer as well as dealer, with more than 500 products distributed in more than 200 nations. Coca-Cola is doing a fantastic job of creating innovative brands to have a wide selection of products that can appeal globally for several customer segments. Recently, in four different varieties, they started selling Diet Coke to appeal for thousands more. Coca-Cola seems to be the largest soda company in the consumer market, containing around 12% of the global product (6% higher than the second best-loved soda, Pepsi). Moreover, Coca-Cola is presently has a market capitalization t $197B, a rise of 18% from Pepsi-Cola. From $1,248 million to $6,434 million from 2017- 2018, Coca-Cola's net profit grew. In spite of about 10 billion dollars fewer sales, the organization has now added to its net profit in 2016 (Yahoo, 2019).Weaknesses of the Company:Coca-Cola gradually witnessed a reduction in sales (from 2016 to 2018, the sales dropped by just around $10 billion). Many activists have protested that hundreds of millions of plastic bottles have been created as waste, resulting in landfills and oceans. Coca-Cola also addresses safety concerns who mention the adverse health consequences of consuming high sugar in some items of Coca-Cola. The company's EPS is substantially smaller relative to rivals. Over the years, Coca-Cola has also seen its indebtedness rise slowly as it borrows capital to pay dividends.