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Introduction to Public Relations

Introduction to Public Relations - What is Public Relations...

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Unformatted text preview: What is Public Relations? Definitions Why we have trouble defining public relations In its formal sense, public relations is only about 100 years old and is still defining itself. Sometimes when we say public relations, we really mean one of its functional parts. Functional Parts of Public Relations Press Agentry Publicity Institutional Advertising Public Affairs Lobbying Issues Management Investor Relations Development Quantifying Public Relations X + Y Z ...
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