Ch2NOTES - The Composition of the Hispanic/Latino Market...

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The Composition of the Hispanic/Latino Market ADV3410 – Hispanic Marketing Communication Fall 2011 – Sept 13
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The Latino market is, therefore, made up of people who are descendents from countries conquered or dominated by Spain. The shared history and heritage supports that Hispanics in the US are a group that is relatively homogenous. Note: In Latin America, portions of the Caribbean, the Philippines and Equatorial Guinea, Spanish cultural influences are significant. ADV3410 - Hispanic Marketing Communication Fall 2011
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Latin American Immigration Mexico: Mexicans now [2004] constitute 67% of all U.S. Hispanics. Mexican immigrants usually require more information and education than their counterparts to incorporate themselves into the mainstream of American consumption. Dominican Republic There are over 687,000 foreign born from the Dominican Republic in the United States. [2004] Dominicans do have a history of exposure to American and global brands, and many come to the United States with some kind of consumer knowledge. ADV3410 - Hispanic Marketing Communication Fall 2011
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Latin American Immigration Puerto Rico: Puerto Rico would become a commonwealth, and its people U.S. citizens by1917.
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This note was uploaded on 03/26/2012 for the course ADV 3410 taught by Professor Antonietareyesechezuria during the Fall '11 term at Florida State College.

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Ch2NOTES - The Composition of the Hispanic/Latino Market...

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