Ch5NOTES - Enculturation, Acculturation, and Assimilation:...

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Enculturation, Acculturation, and Assimilation: A Bicultural Horizon ADV3410 - Hispanic Marketing Communication Summer 2011 Oct 6
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Enculturation The Learning of a first culture Tends to be pervasive and difficult to erase The emotional depth of enculturation is expected to affect the way in which immigrants adjust to a second culture. Acculturation Acquiring a second culture in addition to the first Biculturalism: Most frequently endorsed by Hispanics Assimilation The process of abandoning one’s first culture in favor of a second culture How do we learn culture? Third Cultural Individuals Losing traits of first culture without adopting the second “I am neither from here nor from there” ADV3410 - Hispanic Marketing Communication Fall 2011
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Managing Mestizaje The Melting Pot: Myth or Reality? Immigrants are by definition people who have set their identities in motion Their children by necessity are in constant flux An individual across a lifetime embraces
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Ch5NOTES - Enculturation, Acculturation, and Assimilation:...

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