Ch8NOTES - The US Hispanic Marketing Industry Oct 18/22 The...

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Unformatted text preview: The US Hispanic Marketing Industry Oct 18/22 The US Hispanic marketing industry has grown and evolved in ways that were not anticipated just a few years ago. The delivery of content from traditional media points like TV and Radio is taking a drastic turn. ADV3410 - Hispanic Marketing Communication Fall 2011 Media or Touchpoints? Hispanic-targeted television has been the preferred medium used for advertising. Network, spot, and cable were up 8.6%, 17.4% and 3% respectively 1 . Spanish Language TV spending rose 10.7 percent , assisted by the World Cup event 2 . 1. AdAge (2011) “Hispanic Fact Pack” p 3 2. TV by the Numbers (2011) “ Network TV Ad Spending Grows 5.3%; Cable TV Ad Spending Up 9.8% In 2010 ” Exposure to TV ADV3410 - Hispanic Marketing Communication Fall 2011 Radio is a very culturally relevant Hispanic medium that has experienced rapid growth and consolidation in the past few years. Exposure to Radio ADV3410 - Hispanic Marketing Communication Fall 2011 Overall, 40% of respondents read a Spanish language newspaper, while 60% read an English language newspaper 1 . 33% of Hispanics spend some time each day reading Spanish magazines, while 56% spend some time each day reading English magazines 1 ....
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This note was uploaded on 03/26/2012 for the course ADV 3410 taught by Professor Antonietareyesechezuria during the Fall '11 term at Florida State College.

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Ch8NOTES - The US Hispanic Marketing Industry Oct 18/22 The...

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