Ch9NOTES - The Digital World of Latinos Nov 15 A Liberating...

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The Digital World of Latinos Nov 15
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} Freedom to communicate has been fully realized. } The generation of content has been embraced with passion after a history of suppression. } Access to information is no longer the privilege of the few. A Liberating Technology ADV3410 - Hispanic Marke5ng Communica5on Fall 2011
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} Traditional vs. Emerging technologies } TV vs. Hulu } Radio vs. Pandora } Print vs. Tablet } Does user-generated content have a place in marketing? The Internet redefines Marketing ADV3410 - Hispanic Marke5ng Communica5on Fall 2011
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} Hispanics, on average, have lower levels of education and earn less than NHW. } Controlling for these factors, the differences between Hispanics and NHW disappear. How many Latinos are online? ADV3410 - Hispanic Marke5ng Communica5on Fall 2011
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Majority of online content is in English. } Most Spanish-language sites do not live up to their English counterparts. } Bad translations may
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This note was uploaded on 03/26/2012 for the course ADV 3410 taught by Professor Antonietareyesechezuria during the Fall '11 term at Florida State College.

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Ch9NOTES - The Digital World of Latinos Nov 15 A Liberating...

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