2010 Latino cultural identity report(1)

2010 Latino cultural identity report(1) - 2010 Latino...

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© 2010 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc. 2010 Latino Cultural Identity Consumer Report
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2 © 2010 Experian Information Solutions, Inc. All rights reserved. 2010 Latino Cultural Identity Consumer Report Forward thinking marketers know the importance of connecting with Hispanic consumers. But understanding the complex and multidimensional Hispanic population requires expertise. That’s why Experian Simmons and the Association of Hispanic Advertising Agencies (AHAA), both recognized experts in measuring the Hispanic consumer marketplace, developed the Simmons Latino Cultural Identity Study, a powerful tool that delivers the mindset of the Hispanic consumer. The 2010 Latino Cultural Identity Consumer Report leverages the latest Simmons Latino Cultural Identity Study to identify attitudes and beliefs that are commonly shared across the Hispanic population regardless of language preference, heritage or country of birth. These widely shared beliefs provide marketers with vivid insights into the question: What makes a Latino Latino?
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3 © 2010 Experian Information Solutions, Inc. All rights reserved. Simmons Latino Cultural Identity Study The Latino Cultural Identity Study (LCI) moves beyond language and acculturation to provide marketers and advertisers targeting Hispanics with a complete understanding about Hispanic consumers. The study leverages a multidimensional model of cultural identity, comprised of the following four pillars: Interpersonal Orientation Time and Space Perception Spirituality Gender Perception The Simmons LCI Study is comprised of 137 unique attitudinal statements designed to deliver a detailed view of Hispanic Americans’ outlook on the world. This information provides marketers with the critical understanding they need to
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2010 Latino cultural identity report(1) - 2010 Latino...

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