ADV 319 Fall 2011
ADV 319 PSYCHOLOGY OF ADVERTISING
(Unique # 05595)
: Patricia A. Stout, Ph.D.
Offic e Hours: TH 12:30-2:30 p.m. & by appointment
Office: WWH 413
Office Hours and Location: To Be Determined
Course Objectives and Materials
This course provides an introduction to the psychology of persuasion and
consumer behavior, intended for the purposes of marketing and advertising.
will become acquainted with a variety of psychological concepts, like perception,
learning, memory, motivation, values, personality, attitudes, and others.
behavior related concepts will also be discussed, including lifestyle, decision making,
opinion leadership, social class, income, etc., to better understand how advertising
By the end of the course, students should be able to:
Describe and understand basic concepts central to persuasion and consumer
behavior at the individual, group and cultural levels.
Apply these concepts to current advertising practices, and
Scrutinize how advertising may impact different consumers on a psychological
Central ideas of the course will be conveyed through reading and discussion of
articles and chapters during class. Course readings will consist of readings from (1) the
textbook listed below, (2) articles available on Blackboard under
(in pdf format).
for the course: (available at UT Co-op)
edition), Prentice Hall.
Additionally, it is important that you are aware of issues and trends in advertising
and public relations.
Online resources include