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Unformatted text preview: Toyota not betting on an electric love affair By Peter Valdes-Dapena, senior writerJanuary 21, 2010: 4:12 AM ET http://money.cnn.com/2010/01/21/autos/toyota_no_plug-ins/index.htm? postversion=2010012104 DETROIT (CNNMoney.com) -- American drivers and electric cars just aren't ready for each other yet and it's best that they don't rush into things, Toyota's alternative fuel guru says. Bill Reinert, Toyota's head of advanced powertrain research, helped lead the creation of the Prius, the popular hybrid that made Toyota synonymous with "green cars. But when it comes to electrically powered cars, Reinert thinks the Prius is about as far as America is ready to go right now. Other carmakers are about to hit the market with purely electric plug-in in cars but Reinert thinks that's a bad idea. "We don't look at electric cars as a replacement for internal combustion cars," he said. Pushing pure-electric cars as alternatives to the traditional family sedan is a big mistake, Reinert said. Instead, carmakers should keep electric cars' limitations in mind rather than trying to downplay them. Toyota has its own plug-in electric vehicle scheduled for production in 2012. By then, carmakers like Nissan and Ford will already be selling five-seat electric cars capable of driving 100 miles on a charge. But the tiny Toyota will go just 40 miles. And it won't be selling five-seat electric cars capable of driving 100 miles on a charge....
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This note was uploaded on 03/21/2012 for the course COMM 1000345 taught by Professor Mccloud during the Winter '10 term at Mohawk College.
- Winter '10