AC privacy RFRID the future of shopping

AC privacy RFRID the future of shopping - The Future of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
The Future of Shopping  Tiny silicon identity chips being put in everyday objects and even implanted under the skin  are changing the way we consume. Will they also invade our privacy? By Rana Foroohar Newsweek June 7-14 issue - Antoine Hazelaar has a chip on his shoulder—or rather just beneath the skin of his left  arm. It's a piece of silicon the size of a grain of rice, and it emits wireless signals that are picked up by  scanners nearby. Ever since the 34-year-old Web-site producer had the chip implanted in his arm, he's  enjoyed VIP status at Barcelona's Baja Beach Club. Instead of queuing up behind velvet ropes, Hazelaar  allows the bouncer to scan his arm, and strolls right in. If he wants a drink, the bartender waves an  electronic wand that deducts from the 100 Euro tab on Hazelaar's chip. Such sci-fi clubbing is made possible by Radio Frequency Identification, or RFID, technology—tiny digital  chips that broadcast wireless signals. RFID tags are cheap and small enough to be disposable, and they're  getting cheaper and smaller by the day. Retail stores are beginning to use them as glorified bar codes,  putting them on cases of bananas or crates of Coke so they can keep track of their inventory. The  technology has the potential to transform our relationship to the objects around us. In theory, stores could 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/21/2012 for the course COMM 1000345 taught by Professor Mccloud during the Fall '10 term at Mohawk College.

Page1 / 2

AC privacy RFRID the future of shopping - The Future of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online