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AC W10 Stereotypes Generation Me employees seek gold stars

AC W10 Stereotypes Generation Me employees seek gold stars...

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Generation Me employees seek gold stars, vacation time March 19, 2010 www.thestar.com Nicole Baute Generation Me is facing a harsh reality check. Twentysomethings entering the workforce with memories of gold stars and consolation trophies want more leisure time than their predecessors but still crave the money and status that typically come with hard work. Jean Twenge, the lead author of a recent Journal of Management paper, says these unrealistic expectations are bound to leave young workers disappointed, especially in today's employment climate. Twenge, a psychology professor at San Diego State University, says GenMe is assertive, confident and sometimes narcissistic, a product of an individualistic culture that increasingly values the self over the whole. The study, one of the first to present hard data on GenMe's workplace expectations, looked at 16,507 students, comprising three generations of U.S. high school graduates, in 1976, 1991 and 2006. By Twenge's markers, GenMe, also called GenY, includes people born between 1982 and 1999, making the oldest members 28 this year.
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