MKT 3401 Final notes

MKT 3401 Final notes - Final will be Tuesday MAY 3 all...

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Final will be Tuesday MAY 3 all multiple choice! 3 Types of Presenters: -Show runner -Neophyte -Artists 3 Pricing Strategies: 1.) Price Skimming: set the price for high as you can for as long as you con, until your competition catches up. 2.) Penetration Pricing: To set the price lower than anyone else 3.) Status Quo: do what everyone else is doing Pricing Tactics: -Rebates/ Discounts -Single--ex. Dollar Tree everything is a dollar -Flexible Pricing: -Professional Pricing: ex--Doctors Office -Psychological pricing/ odd-even pricing: odd number prices reflects a bargain-ends in even number reflects quality -Loss Leader: when a company chooses a name brand product and they the price says that theyare going to run. Motel 6 story for Final! Promotions: 3 purposes of promotions: o Inform o Persuade o Remind Promotional Mix:*** o Advertising: When do you buy? Example: Gallery Furniture with commercials at 1:00- 2:00 a.m.
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MKT 3401 Final notes - Final will be Tuesday MAY 3 all...

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