ConAgra Crisis - ConAgra Crisis An interview is not an...

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Unformatted text preview: ConAgra Crisis An interview is not an intellectual exercise; it is an opportunity to delivery specific messages to specific audiences through the filter or a reporter. Preparing for the interview Know our story Use figures Use quotable language Consider the audience Anticipate! Sit at the reporter's desk Develop a personal message Determine (three) key points What we know We are taking the precautionary measure of voluntarily recalling all varieties of Peter Pan Peanut Butter and Great Value Peanut Butter beginning with product code 2111 imprinted on the lid of both brands. ConAgra Foods is working with the U.S. Food and Drug Administration (FDA) to investigate a statistical report from the U.S. Centers for Disease Control and Prevention (CDC) that these products may be linked to the foodborne illness salmonella. While this affects Great Value Peanut Butter beginning with product code 2111, there are other manufacturers of Great Value Peanut Butter that are not affected by this recall. What we know If consumers have this product, they should discard it, but save the product lid. For a full refund, consumers must return the Peter Pan Peanut Butter or Great Value Peanut Butter product lid along with their name and mailing address to ConAgra Foods, P.O. Box 3768, Omaha, NE 68103. Consumers with questions or concerns about the recall can call the 24hour tollfree hotline at 8663446970. For more information about salmonella, visit We know that many consumers are experiencing delays in reaching us. We apologize for this and are adding additional lines and personnel to deal with the influx of calls as quickly as we can. Develop your message points and get ready for a television interview Empathy Facts Action ...
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This note was uploaded on 03/21/2012 for the course MARKETING 114 taught by Professor Handy during the Spring '12 term at University of Central Oklahoma.

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