Making a press release worth our time

Making a press release worth our time - Making a press...

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Making a press release worth our time Compiled by Esther Schindler, with members of the Internet Press Guild ; First, when contacting writers and editors, your job is to write a press release that makes us want to read it -- and use it. Remember: Less is more. If you must write a press release that is longer than a page and a half, do so as if you will lose one article for every paragraph that goes over that limit. Write as if you're working for Joe Friday: "Just the facts." Tell us who you are, what you're announcing, and why we should care. If you must include a quote from an executive, make it more substantive than, "We're going to revolutionize the field." Be specific. What is so revolutionary about your product that makes it newsworthy to a journalist who received 25 other press releases that day? Cut the buzzwords. Do you think Joe Friday would finish reading something that started: "HYPERSOFT, INC. announces its all-new, interactive, interoperable, cross-platform, new multimedia solution"? Well, neither will we. It's not required, but it helps if you include a quick, bulleted fact sheet:
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This note was uploaded on 03/21/2012 for the course MARKETING 114 taught by Professor Handy during the Spring '12 term at University of Central Oklahoma.

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Making a press release worth our time - Making a press...

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