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Unformatted text preview: The Seven Deadly Sins of Bad Press Releases First, the good news. To write a WINNING press release, know the publication and its readers and cut to the chase in no more than two pages, preferably one. Now for the seven deadly sins… 1. Banal headlines. Take some creative license and make the connection between your subject matter and issues that people care about, such as their pocketbook, security and families. 2. Meandering copy. Many press releases read like brochures, with a leisurely introduction followed by the main points. Big mistake. Instead, follow the structure of newspaper stories. The first two paragraphs should be able to stand on their own and answer the questions: "Who, what, when, why, where and how?" 3. The "So What?" factor. It's important to ask yourself: Why is this news? If it isn't blatantly clear — that is, if it doesn't raise the bar for the industry, or save money or time...
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This note was uploaded on 03/21/2012 for the course MARKETING 114 taught by Professor Handy during the Spring '12 term at University of Central Oklahoma.
- Spring '12