chapter05_ed-3 - Broadcasting, Cable, the Internet and...

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Broadcasting, Cable, the Internet and Beyond Chapter 5 Quick Facts Network share of audience (prime-time) 1975: 90% Network share of audience (prime-time) 2002: 47% Number of TV networks, 1975: 3 Number of TV networks, 2002: 7 Number of homes with one or more TVs: 106,641,910 Percent of TV homes with more than 100 cable channels: 40 (est. 2002) Percent of TV homes with HBO: 30 (1999)
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Broadcasting, Cable, the Internet and Beyond Chapter 5 Transition sums up television today Television is moving from analog to digital, high- definition There are more television networks and cable networks today that 10 years ago Television competes with home video, video games, and the Internet for viewers About 70% of homes subscribe to cable television About 15% of homes subscribe to DBS
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Broadcasting, Cable, the Internet and Beyond Chapter 5 Types of Television Stations TV stations by type UHF Commercial 44% VHF Commercial 34% UHF Educational 15% VHF Educational 7% UHF Commercial VHF Commercial UHF Educational VHF Educational
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Broadcasting, Cable, the Internet and Beyond Chapter 5 Types of Television Stations VHF - Channels 2 - 13 - about 570 stations UHF - Channels 14 and above - 750 stations DTV - new allocation for digital television
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Broadcasting, Cable, the Internet and Beyond Chapter 5 Commercial versus Noncommercial Commercial TV - 78% of all television stations are commercial. Commercial stations program information and entertainment in order to attract an audience. Stations sell airtime to advertisers based on how large the viewing audience is. Noncommercial TV - 22% stations are commercial free Most are affiliated with PBS or with a college or educational institution
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Broadcasting, Cable, the Internet and Beyond Chapter 5 Network Television - The Big 4 Big Three - started originally as radio networks NBC - National Broadcasting Company CBS - Columbia Broadcasting System ABC - American Broadcasting Company Fox Broadcasting Company - started in 1986 by Rupert Murdoch
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Chapter 5 Television Networks - The New Networks
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This note was uploaded on 03/21/2012 for the course MARKETING 114 taught by Professor Handy during the Spring '12 term at University of Central Oklahoma.

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chapter05_ed-3 - Broadcasting, Cable, the Internet and...

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