ACCT2542 -...

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View Full Document Right Arrow Icon s/20080725_1.htm Qantas ranked as one of the world’s most trusted airlines by Asia Pacific air travellers in Unisys Trusted Enterprise research study Local carriers off to flying start for Beijing 2008 Olympic Games Sydney, 25 July 2008 – Qantas ranks in the top four most trusted airlines, along with Singapore Airlines, Cathay Pacific and Air New Zealand, according to a new independent global research study commissioned by information services provider, Unisys. The Unisys Trusted Enterprise study revealed that air travellers in Asia Pacific rank their locally-based carriers to be more trusted than airlines based in Europe or North America. The study also found that Asia Pacific air travellers rank safety and security as the most important factor to build (75 percent) or erode (87 percent) trust in an airline. “Qantas has built its trusted reputation, both in Asia Pacific and globally, through the commitment and focus we as an airline have put on safety, security and customer service. In a region where the number of low cost carriers is rapidly increasing, the trust in our brand plays a critical role in our competitive differentiation,” said Geoff Dixon, CEO, Qantas. Justin Williams, head of Commercial Industries, Unisys Australia and New Zealand said “Trust is much more than simple customer satisfaction – it is a measure that businesses should carefully monitor and manage to ensure that their organisation is perceived as a trusted enterprise. With the growing number of airlines in Asia Pacific, customers not only want to trust that you will have a safe flight, they want to trust that you will arrive on time and that your luggage will arrive with you.” Conducted in January 2008 by the Ponemon Institute*, the research examined consumer trust of 40 major
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This note was uploaded on 03/05/2012 for the course ACCT 2542 taught by Professor Knapp during the Three '11 term at University of New South Wales.

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ACCT2542 -...

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