Soc_101_CH_1_researchmethods

Soc_101_CH_1_researchmethods - SOCIOLOGY • SURVEY • IN...

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DOING SOCIOLOGY RESEARCH METHODS IN SOCIOLOGY
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INTRODUCTION THE SOCIOLOGIST AS DETECTIVE o SIMILARITIES BETWEEN THE WAY DETECTIVES AND SOCIOLOGISTS APPROACH THEIR TASK o HOW SOCIOLOGISTS DIFFER FROM DETECTIVES
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The Scientific Method What is science ? Following a set of systematic procedures Deliberate observations o Casual observations vs. scientific observations Being objective: how possible to be unbiased? Importance of generalization o Patterns in human behavior o Error of overgeneralization
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The Importance of Scientific Research Myths vs. Realities The importance of scientific information “The Culture of Fear” o What do Americans fear? o Why do they fear the wrong things? o What should Americans fear?
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RESEARCH METHODS IN
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Unformatted text preview: SOCIOLOGY • SURVEY • IN DEPTH INTERVIEW • OBSERVATION • CONTENT ANALYSIS • EXPERIMENT SURVEY RESEARCH • Questionnaire or interview to gather information from large numbers of people o Forced choice questions Ex. Multiple choice IN DEPTH INTERVIEW • Questions to get in depth answers from the subjects point of view o Open ended questions OBSERVATION • Systematic viewing of people and events in social settings to uncover social patterns and get descriptions of behavior CONTENT ANALYSIS • Sociological analysis of recorded communication: songs, TV shows, movies o Images and messages EXPERIMENT • LAB OR FIELD o To test reactions , ascertain cause and effect...
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Soc_101_CH_1_researchmethods - SOCIOLOGY • SURVEY • IN...

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