3media_char_and_effects_2010-11

3media_char_and_effects_2010-11 - Media Characteristics and...

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Unformatted text preview: Media Characteristics and Media Effects Chapters 1 & 13 Review A truly educated fish understands water. Stupid People Los Angeles Cockroaches Texas A & M Media Characteristics and Media Effects Chapters 1 & 13 Evil Plot Hulu commercial Characteristics of Mass Media Recent phenomena About mass production and distribution of symbols Technology dependent Driven by both business and artistic applications High division of labor Industry structure helps determine content Strong tendency toward monopoly Luther the Wittenberg Door Power and communication are linked. $ Our media are dominated by the profit motive. Media Revenues Media Mathematic $ Movies 20 New Movies 18 lose money 1 breaks even 1 makes money CDs 20 New CDs 18 lose money 1 breaks even 1 makes money Books 20 New Books 18 lose money 1 breaks even 1 makes money Ownership Patterns First copy costs and marginal costs are key economic factors in every mass medium.mass medium....
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3media_char_and_effects_2010-11 - Media Characteristics and...

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