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Unformatted text preview: Communication Media: Not always mass communication but more relevant for today Enabling Technology: For every mass medium there is a enabling technology Information society- changes in technology drive changes in society Societies can be defined by their dominant economic activity. 4000 BC- Mode of employement is agriculture 1712- Employement is manufacturing 1960- Employment is information creation and processing Information Society is enabled by the combined characteristics of media and information technologies. Technological Determinism The idea that technology impacts everything else in society Media are based on technology Media determines shape of direct culture In this view, it is form, not content that matters Marsha Critiques...
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This note was uploaded on 03/23/2012 for the course FDM 1303 taught by Professor Korpi during the Fall '08 term at Baylor.
- Fall '08